FutureBuy® 2019 Podcast
Episode 3: Leading Edge Consumers
In episode 3 of the FutureBuy 2019 Podcast, GfK EVP Joe Beier explains how Leading Edge Consumers are identified in the shopper landscape and shares some of their behaviors revealed in the 2019 study.
We flag shoppers who hit a "trifecta" of early adoption, emotional engagement and influential behavior as Leading Edge Consumers. When LECs embrace new shopping modalities, they tend to do so first, with enthusiasm, and encourage others to do the same.
Joe isolates some shopping trends to see where the Leading Edge Consumer stacks up against the general population, including VR/AR shopping experiences and "buy" buttons on social media.
If you're interested in learning more, click here for a free deck with additional summary findings for the US market.
Of course, the full study has much more actionable information waiting to be unleashed. Contact us today to learn more!