See the world through
your shopper's eyes

Get the 2019 FutureBuy® highlights report now!


Winning shoppers over begins with seeing the world through their eyes – understanding their rapidly evolving behaviors and attitudes. GfK's FutureBuy® study offers one of the most robust perspectives on the shopper space, with an in-depth look at 18 product categories.

Get a taste of FutureBuy's just-released 2019 data with our new US mini-report, with an overview of key topics such as

  • adoption of emerging shopper tech and services
  • how people are using smartphones for shopping and buying
  • consumers' biggest data privacy concerns
  • how key in-store and online touchpoints influence purchases
  • the importance of social media and user reviews

 Fill out the form at right to download our new FutureBuy highlights report!

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