See the world through
your shopper's eyes
Get the 2019 FutureBuy® highlights report now!
Winning shoppers over begins with seeing the world through their eyes – understanding their rapidly evolving behaviors and attitudes. GfK's FutureBuy® study offers one of the most robust perspectives on the shopper space, with an in-depth look at 18 product categories.
Get a taste of FutureBuy's just-released 2019 data with our new US mini-report, with an overview of key topics such as
- adoption of emerging shopper tech and services
- how people are using smartphones for shopping and buying
- consumers' biggest data privacy concerns
- how key in-store and online touchpoints influence purchases
- the importance of social media and user reviews
Fill out the form at right to download our new FutureBuy highlights report!