Optimizing Brand Innovations for Long Term Success
In the midst of today’s disruptions, FMCG brands, marketers and retailers need to look ahead – taking steps to develop compelling innovations that will come to market months from now. In this new learning session, GfK shares tips for making sure those new ideas arrive with the best chances of real-world success.
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In this episode, we sit down with GfK's Susan Stacey and Neal Heffernan who help us understand how to optimize brand innovations for long-term success. Tune in for an in-depth look at the dos and don'ts of effective testing.
In a new GfK e-book, GfK's Neal Heffernan (EVP, Sales Effectiveness) offers eight tested steps manufacturers can take to give their new SKUs the best chance of real-world success. Drawing on decades of retail testing experience, Heffernan takes an in-depth look at the dos and don'ts of effective testing.