Design FMCG products for real-world success
Minimize risk and maximize ROI when launching new SKUs
Almost nine in ten new products fail to meet revenue expectations -- a statistic that adds up to millions of lost development and marketing dollars. FMCG manufacturers need to optimize their success rates while continuing to innovate at record speeds.
In a new GfK e-book, GfK's Neal Heffernan (EVP, Sales Effectiveness) offers eight tested steps manufacturers can take to give their new SKUs the best chance of real-world success. Drawing on decades of retail testing experience, Heffernan takes an in-depth look at the do's and don'ts of effective testing.