Get regionalized insights to know your markets better:
Free compendium for all 42 European countries
The average per capita purchasing power in Europe in 2021 was €15,055. However, disposable net income among the 42 countries varies significantly: Liechtenstein, Switzerland and Luxembourg have the highest disposable net income by a wide margin, while Kosovo, Moldova, and Ukraine have the lowest. Thus, Liechtensteiners have more than 34 times the amount available for spending and saving than Ukrainians. These are some of the results of the newly released study “GfK Purchasing Power Europe 2021.”
GfK Purchasing Power is the acknowledged benchmark for assessing consumer potential. The data reveal the regional distribution of purchasing power, highlighting areas where these values are especially high. This allows you to make a precise determination of the consumer potential in an area of interest, such as for specific postcodes or municipalities.
Download our free compendium to see the regional distribution of the population's purchasing power – both between countries and between the regions within a country.
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