Changing Values, Nimble Brands: Adapting along with the Consumer
In an all-new learning session, experts from Anheuser-Busch InBev, Toyota, and GfK Consumer Life will show you how to leverage consumer values for your brands -- to guide product strategy, shape powerful messaging, and define opportunity spaces in almost any category.
Click below to access the full video and adjust the volume. If you have questions, please contact us at marketing@gfk.com.
Hungry for more insights?
Check out our latest Thinking Ahead podcast episode where we take a deep dive into American womens' lifestyles & values insights that marketers need to understand for smarter positioning & targeting.