Built for success: A toolkit for the new consumer marketplace

On-Demand Learning Session
Leveraging trends to stay ahead of tomorrow’s consumers

Key tools & insights for anticipating their fast-changing needs

The volatility of the past two years has raised the stakes for brands of every kind. How can marketers, brand managers and innovators keep up with their customers’ evolving demands? What tools do they need to effectively plan and course-correct in real time?

Join the trends experts at GfK Consumer Life as they deliver strategies to help brands plan for today – and innovate for tomorrow.

We’ll show you how to:

• Stay relevant by identifying, tracking, and activating key trends and forces
• Understand the patterns of how consumer moods and desires evolve, with fresh insights on what today’s consumers want
• Respond wisely to disruptive events by leveraging lessons from past crises and long-term consumer insights

You'll hear from:

• Rachel Bonsignore | VP, Consulting | GfK Consumer Life
• Tim Kenyon | VP, Consulting | GfK Consumer Life

Plan ahead for this three-part series

At a time of extreme uncertainty and disruption, marketers and brands need tools for moving forward wisely. Brands must adapt to changing consumer needs more swiftly than ever, re-writing rules for everything from long-term strategic planning to targeting.

In an all-new three-part webinar series, GfK Consumer Life is sharing insights, tools, and techniques to help marketers understand what tomorrow’s consumer will need – and how brands can take action today.