Built for success: A toolkit for the new consumer marketplace

On-Demand Learning Session
Refreshing your generational playbook

Master the shifting wants and needs of today’s key consumer groups

From social commerce to social justice – consumer attitudes have never been more diverse, or more important to smart strategic branding and messaging.

In today’s uncertain landscape, marketers in every category need access to the best tools and insights, with generational views playing a key role. As the everyday world becomes more demanding, brands can speak to consumers’ desires and concerns in ways that resonate, affirm, and inspire – building
connections that may last a lifetime.

While Millennials seem to dominate every marketing conversation, the truth is that Gens Z, X, and Boomers all play crucial roles across verticals. And today’s ultra-targeted products and campaigns make generational insights more essential than ever.


Join the experts at GfK Consumer Life as they explore and leverage:

• the sometimes-surprising wants and needs of today’s age groups
• white space opportunities – finding the right match between product, positioning, and generation
• specific messages that resonate with key generations – or across all ages
• future prospects and “watch-outs” for today’s generations and the brands they love

You'll hear from:

• Eric Wagatha, SVP Consulting, GfK
• Garrett Shatzer, Consultant, GfK
• Diane Crispell, Senior Consultant, GfK
• Sophia Shade, Research Associate, GfK

Plan ahead for this three-part series

At a time of extreme uncertainty and disruption, marketers and brands need tools for moving forward wisely. Brands must adapt to changing consumer needs more swiftly than ever, re-writing rules for everything from long-term strategic planning to targeting.

In an all-new three-part webinar series, GfK Consumer Life is sharing insights, tools, and techniques to help marketers understand what tomorrow’s consumer will need – and how brands can take action today.