Built for success: A toolkit for the new consumer marketplace

Webinar #3 | September 15, 2022 | 1:00PM (ET)
Changing Values, Nimble Brands: Adapting along with the Consumer

As people’s lives and decisions grow more complex, brands need to reach for a new level of insight – to anticipate consumers’ fast-changing needs and fully resonate with their hopes and dreams.

At the core of every consumer choice lies their values – deeply held concerns and beliefs that fundamentally root lifestyle choices and consumption decisions. When brands tap into these powerful motivators, they connect with people in ways that transcend fads and crises and build unshakeable loyalty.

In an all-new learning session, the experts at GfK Consumer Life will show you how to leverage consumer values to guide product strategy, shape powerful messaging, and define opportunity spaces in almost any category.


This interactive webinar will help you:

• go beyond demographics to create richer connections with consumers
• bridge geographies by focusing on universal concerns and needs and
• expand and deepen custom segmentations and other research by linking them to a values perspective

Join us for this practical, super-relevant session and discover new ways to understand and touch your most important consumer targets!

Missed a session? Catch the full series below

At a time of extreme uncertainty and disruption, marketers and brands need tools for moving forward wisely. Brands must adapt to changing consumer needs more swiftly than ever, re-writing rules for everything from long-term strategic planning to targeting.

In an all-new three-part webinar series, GfK Consumer Life is sharing insights, tools, and techniques to help marketers understand what tomorrow’s consumer will need – and how brands can take action today.