SMB Attitudes towards Personalized Advertising 2017

Download free whitepaper and infographic

New White Paper from GfK identifies the benefits of online personalized advertising for small and medium business across US, UK, Germany, France and Brazil.


New digital sales channels are providing companies with innovative ways to reach their audience by delivering relevant advertising directly to the consumer. This is known as online personalized advertising, and is often achieved by collecting online data about consumers and then using this to efficiently connect marketers with people who may be interested in their products or services.

This study sets out to measure the attitudes of decision makers in small and medium businesses (SMBs) towards personalized advertising in the following ways:

  • Do attitudes differ among businesses that use online personalized advertising (advertisers) and those that don’t (non-advertisers) and, if yes, in what way?
  • Among advertisers, has online personalized advertising had an impact on their business and if so, how?
  • How do SMBs feel about online personalized advertising compared to other forms of online advertising?
  • Do SMBs have any concerns around online personalized advertising?

Download the free whitepaper and infographic to find out more