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Living with Technology around the World

A preview report from GfK Consumer Life

How tech sentiment, adoption, and the digital lifestyle continue to evolve with consumers

It’s been a few years of industry-changing momentum, opportunities, and challenges for the world of technology.

The sudden acceleration of the digital lifestyle during COVID lockdowns sent the sales of electronics and adoption of streaming services soaring. Then purchases slowed as consumers re-entered the "real" world and prioritized experiences over possessions. And the introduction of ChatGPT last fall was met with both record-speed adoption and deep concerns.

Living with Technology explores how consumer tech sentiment, usage, and adoption have shifted and continue to evolve amid major disruptions.

Access this preview report from GfK Consumer Life, the most comprehensive consumer trend & prediction study in the world.

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