Half of global consumers are women. They contribute to life on all levels, including innumerable consumer decisions. Women around the world share some traits, but they are far from monolithic. Both culture and life stage play a role in these differences.
This report provides an updated and comprehensive look at women’s values, lifestyles, and attitudes and behavior as consumers. It highlights common ground and differences related to where they live and who they are.
Marketers who seek to reach the women who are either end users of their products or are influencers in purchase decisions need to understand the big picture of women’s lives and where their brands fit in, including how they engage with different product categories, their attitude towards technology, and their shopping behavior.
Download a copy of the free preview report to discover more about Women of the World today!