Video: Optimizing your Coupon Strategy

Find the best mix for your coupon campaigns

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The coupon landscape has been steadily changing over the last decade. Today, consumers have more control than ever before.  Consumers are looking for savings throughout their purchase journey.  With 60% of consumers utilizing both paper and paperless coupons, marketers need to develop a coupon strategy that maximizes their reach and ROI. In this new webinar, GfK’s Neal Heffernan provides an in-depth look at coupon users, leveraging the National Shopper Lab database of 86 million loyalty card shoppers. 

This presentation covers: 

  • Profiles of Digital & FSI coupon users
  • Ways to maximize your ROI through a balance of paper and digital coupons
  • Benchmarks of coupon performance

View this informative, all-new presentation – fill out the registration form to the right!