Webinar Recording: The value of choosing the right approach to pharmaceutical launch pricing

Three easy ways to get it right


The pricing of innovative pharmaceuticals and medical technologies is under increasing scrutiny, with payers, prescribers and the public challenging the relationship between incremental clinical benefit and increasing cost. Interrelated factors from level of unmet need, budget impact and unit price, to the price points of relevant comparators and the potential value of cost-offsets are ultimately driving access and uptake.

So how do you determine optimal launch pricing, taking these drivers into account?

Access the recording of our 45-minute webinar, “The value of choosing the right approach to pharmaceutical launch pricing.” Follow along as our experts explore new, innovative approaches to pharmaceutical pricing. You will:

  • Understand why traditional pricing research struggles to identify the true pricing potential of new products
  • Learn how to apply a multicriteria decision framework to reveal the real price drivers
  • Discover the benefits of a holistic view of the multistakeholder approach to drug pricing

For optimal pricing, missteps are not an option. Learn three easy ways to get it right. The session will also feature case studies and an interactive Q&A.

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