Webinar recording:

Remaster your trade marketing to create the perfect promotional tune

Ensure your trade marketing delivers greater ROI


Register to watch our webinar recording and discover how to "Remaster your trade marketing to create the perfect promotional tune".

Our promotion and retail marketing expert Karsten Holdorf will show you how to use different sales drivers to:

  • control price erosion
  • give sales an added push when needed (end of life, stock issues...)
  • keep margins stable for retailimprove the value perception of particular offers
  • maximize your position in-store and via relevant channels
With this information, you can understand the relationship between price, related promotions and unit sales. You'll be able to measure the ROI of your promotions and, critically, fine-tune your marketing activities.

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