Rethinking marketing KPIs in the new abnormal
As we gear up to enter the last quarter of this year, more businesses are reopening and finding their footing in the new abnormal, thereby presenting marketers with a host of new challenges such as reduced budgets, evolving marketing mix, changing marketing priorities and measuring marketing ROI.
With rapid changes taking place during this pandemic, how can brands and marketers navigate shifting priorities and ensure business continuity in a post pandemic environment?
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