TIA and GfK-1

Disruption in Progress: New Trends in the U.S. Tire Marketplace

Thursday, May 20 | 2:00 pm EDT

Presented by the Tire Industry Association and GfK

After more than a year of upheaval and uncertainty, the U.S. replacement passenger and light truck tire marketplace is slowly settling into a new kind of normal. Manufacturers and retailers alike are struggling to decipher what it takes to succeed in this very different world, but what’s actually changed? The best source of answers is still reliable data.

The Tire Industry Association (TIA) and research company GfK will discuss these and other topics in this webinar drawing on data from GfK’s Point of Sale panel representing thousands of independent tire outlets nationwide. GfK will share trends and insights comparing first-quarter data from 2019, 2020, and 2021 and provide insight into smart planning for 2021 and beyond.

The webinar also will look at emerging forces in automotive models and consumer shopping strategies that already are impacting the tire industry.


Dave Zielasko_2  Dave Zielasko – Vice President, Marketing and Communications, TIA


GfK panelists

Neil Portnoy  Neil Portnoy – Managing Director, POS Tracking (Tires – US), GfK

Stevens David  Dave Stevens – Vice President, POS Tracking (Tires – US), GfK