Three key trends disrupting the U.S. tires marketplace

As U.S. drivers continue to hit the road in 2023, they are discovering the benefits of emerging and potentially transformative new vehicle technologies that are changing the thought process in the tire purchasing decision. How manufacturers and retailers understand those trends, which are already visible through Retail POS transactional data, may well decide their future performance.

The Tire Industry Association (TIA) and GfK experts dive into today's market trends, with clear demand and retail pricing implications  that underlie these evolutionary growth opportunities. Discover how tire makers and sellers can be ready to successfully meet consumer expectations when searching for new technologies in the U.S. tire market.

Along with an overview of 2023 market performance, our experts cover:

• All-Weather and Winter Overlap – Is the Winter Tire segment slowly converting to the fast growing All-Weather segment, a 3-PMS certified, “Premium Plus” new category in the market?
• Electric Vehicle disruption – Understanding the EV consumer migration away from the Car Dealer and into the Independent Tire Retailer?  How soon will this EV consumer enter your shop to buy tires?
• Pricing, Mix, and Rim Diameter Trends – The implications of Rim Diameter growth and Brand Mix management in maximizing your Average Retail Selling Price.

Download the on-demand session for this rich and insightful discussion of key trends transforming the tire and automotive industry!