The new intender landscape: Driving auto success in 2021 and beyond

On-Demand Video

How can car makers thrive as the pandemic recedes – or becomes a way of life? In this interactive session, Julie Kenar of GfK AutoMobility™ will take on key topics for auto brands in 2021, including:

• how intenders are feeling about new-car commitments today – and the offers that appeal to them most
• the rise of Electric Vehicles and hybrids – and whether this surge will become a larger force in the marketplace
• shifts in the category landscape, driven by intenders’ changing wants and needs

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GfK AutoMobility™ is the leading Auto Intenders Brand and Attitude Insights research in the US – revealing how consumers perceive brands, how they compare to their competitive sets, and – more importantly – why consumers feel this way.