Connecting the Dots: How to meet Smart Consumers’ evolving expectations?
Ines Haaga, Director Global Strategic Insights at GfK
Accelerated by the pandemic, consumers’ lives have become more digitized than ever before. Homes have become smart, appliances connect into ecosystems, entertainment and gaming cut across constantly transforming platforms and devices. Besides, consumer behavior is changing radically the ways we work, communicate and shop.
From Chaos to Opportunity: Navigating market disruption
Nevin Francis, Director Global Strategic Insights at GfK
In the tech and durable market, businesses must contend with multiple factors that are shaping the playing field. Inflation is creating challenges for product development and cost management, while regional nuances and changing consumer preferences are affecting demand. Yet, amid these complexities, companies that focus on innovation, sustainability, and customer experience can achieve growth.