Welcome to Green Gauge®!

The Green Gauge® Consumer Study is your resource to understanding how environmental concerns influence consumer attitudes and buying behaviors so you can meet their new expectations.

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Access the full Green Gauge® Report
Access the full Green Gauge® Report for detailed insights on consumer attitudes and behaviors around environmental sustainability. Global and regional studies are now available.
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GfK Consumer Life Trend Reports

Inform your 2024 insights with GfK syndicated consumer trend reports.
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Insights into every facet of consumer life

GfK Consumer Life is the most comprehensive and longest-standing consumer trend study in the world. Our insights enable marketing, innovation, and strategy leaders to create successful, customer-centric fact-based plans for the future.
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