Keynote: NextGen Tech: How latest innovations revolutionize your channel business

Dive into the future of the high-tech industry with GfK´s keynote, exploring the latest market trends, channel dynamics, and product innovations essential for success in 2024 and beyond. 

Learn which innovations will impact your business and how you can maximize your market impact.  

Gain valuable insights that distributors and manufacturers can´t afford to miss! 

Charting the Course: Navigating 2024's Distribution Trends

Presenter: Dominik Friedel, Global Lead Distribution Partners, GfK and Kelsy McKinley, Key Account Manager Distribution Partners

Join us for an exclusive VIP Lunch where we'll dive into the changing world of distribution, offering valuable insights into the latest trends, challenges, and growth opportunities.

Discover which products are set to succeed in today's market, helping you wisely invest your resources for the best returns, beyond just hardware. 

Stay ahead of the game by exploring the distribution channels that are gaining momentum, so you can make the most of emerging trends and improve your business operations. Whether you're looking to expand or fine-tune your strategies, this event is a fantastic chance to learn from industry experts and connect with fellow leaders. 

Embark on an engaging morning filled with an insightful presentation and valuable networking moments. 

Harnessing innovation for convenience

Nevin Francis, Director Global Strategic Insights at GfK

In the rapidly evolving tech and durables sectors, 2024 presents unique opportunities despite economic hurdles. A growing middle class and urbanization also contributes to consumers lookout for products which make life easy. With those lenses, this session focuses on smart technologies which transform everyday products into more efficient ones, the multifunctional features which cater to consumers convenience, and artificial intelligence (AI) based innovations which is not only improving product use cases but also reshaping the retail experience. 

Maximize growth opportunities by focusing on consumer aspirations

Ines Haaga, Director Global Strategic Insights at GfK

Despite ongoing economic challenges faced by consumers and businesses in 2024, growth opportunities persist. Brands, retailers and distributors will succeed in demanding global conditions with a strategic focus on key regions and categories, and by understanding and catering to consumers’ aspirations: Experience, Sustainability and refurbished products.