GfK Smart Home study 2018

Are you active in the home automation market or are you considering entering the space?

Despite robust Digital Home Assistant (DHA) sales, our tracking validates the slow build story, demonstrating it is a category on the cusp of potential breakthrough. However, important barriers to achieving broad-based adoption can potentially limit some aspects of the Smart Home promise.

GfK conducted primary research with consumers in the US. A global report was done in 2015 and the 2018 report offers a comparison for the US Market. 1,000 18+ representative respondents were recruited and interviewed using an online survey-based methodology.




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