White paper: Six steps to gain the competitive edge at your key retailer

Download our free white paper.

For manufacturers of consumer durables to win in today’s extremely competitive retail landscape, you need a 360-degree view of your retail partner’s business. You need to understand how your competitors perform at the retailer, and how the retailer performs across the category. But how do you find this complete market intelligence?

Named Key Account Data provides the common information framework you need to successfully compete today. Collaborate as equally informed players by leveraging the same sell-out data.

This white paper contains our six-step insider guide that shows you how to maximize insights at a retail account level and gain a competitive advantage. Learn how to:

• engage effectively in joint category management
• achieve your fair share of attention and support
• uncover growth opportunities to increase sales
• optimize distribution across a retailer’s network