Shopping’s Transformational Forces

While Covid has greatly impacted shopping, it did not strike in a vacuum, but rather is accelerating or slowing transformative forces already in motion.  This session steps back from the current chaos to profile these transformational forces and to consider their implications for brands and retailers.  It will draw heavily from the just-released 2020 wave of GfK’s FutureBuy survey of tens of thousands of shoppers worldwide and will touch on topics including most influential touchpoints, emerging shopping techniques and social media’s evolution from influencer to a transaction space.

Catch up on this interactive learning session!      

More Resources:

Report: Understand the forces that are transforming shopping –in-store and online

The just-released 2020 wave of GfK’s FutureBuy® study – the definitive global study tracking the intersections of digital and physical shopping – gives a foundational view of these forces. Based on interviews with tens of thousands of shoppers worldwide, the research provides a longer-term view of developments that preceded the virus and are continuing to drive shopping behavior in the recovery period..