GfK India

Signals for your Business

The pandemic has fueled digitalization in our homes. The focus on the home as headquarters is driving demand for tech goods. Restricted to working and studying at home and reduced travel and outdoor leisure, consumers turned to indoor options.

After the market contraction of April 2020, it looked like COVID-19’s impact would be devastating. But some categories recovered as the year unfolded and we see structural shifts in consumers buying behavior.

What does this mean for you? How do you ensure the future profitability and sustenance of business? 

Uncover where the opportunities lie with our monthly issue of "Signals for your Business" which gives you a comprehensive point-of-view from our experts on the emerging trends. Stay ahead of the market and consumer trends that will impact the way you do business in the coming months.

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