#MasterTheCrisis

Download insights on FMCG shopper behaviors and trends so that you can successfully navigate to the new normal

Our unique insights about shopper behavior and how it has - and continues - to change throughout all phases of the crisis are available for free download. We're frequently adding to our library, so check back often for new resources!

COVID-19 Implications for FMCG Retailers report

Learn how shopping behaviors changed during the panic phase of the crisis and what it means moving forward.

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FMCG Outlook

Download this report for insights on how to navigate ahead to the new normal. Plus, gain access to our on-demand webinar on the topic!

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Shopping behavior in times of crisis

Consumer spending is shifting. Learn about the latest trends in consumption.

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GfK Shopper Navigator

Shopper Navigator

Shopper Navigator is a unique suite of tools comprised of Consumer Panel purchase data complemented with consumer insights which guide better business decisions from short term tactics through to long term strategy and forecasting.

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