Retail reckoning: How important is the year-end peak trading season?
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The short answer is: crucial. One fifth of annual sales are made during the “peak weeks” between end November to mid-January. The sales period including Black Friday, Cyber Monday, Christmas and post-Christmas kept growing over the years with each week performing considerably better than the average sales week.
Our infographic provides facts from GfK’s Point of Sales Tracking for the peak trading weeks and informs your decision-making around promotional strategy and product selection, pricing, and channel targeting.
- About the real size of this period
- How sales performance varies between the peak events
- What sells best and where
The infographic also includes a deep-dive into Black Friday, the period’s biggest event, with growing average prices and consumers trading up to buy premium products.