Track consumer attitudes, behaviors in the wake of the Coronavirus 

We read a host of statistics every day about new Coronavirus cases -- but not as much about how the crisis is affecting consumers’ shopping patterns and relationships with brands. A new US report series from GfK helps marketers and insights pros understand today’s changing attitudes and behaviors under COVID-19.

The new series is addressing such business-critical topics as

  • concerns about budgeting and making ends meet
  • changes in shopping and spending habits
  • items more or less likely to buy
  • likely effects on opinions about brands

In addition, the research addresses broader questions such as

  • awareness of COVID-19
  • levels of concern about the crisis
  • steps taken to avoid catching the virus
  • effects on employment and working conditions
  • changes in travel plans

For each question, in-depth US demographic breakouts are available.


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