Track consumer attitudes, behaviors in the wake of the Coronavirus 

We read a host of statistics every day about new Coronavirus cases -- but not as much about how the crisis is affecting consumers’ shopping patterns and relationships with brands. A new US report series from GfK helps marketers and insights pros understand today’s changing attitudes and behaviors under COVID-19.

The new series is addressing such business-critical topics as

• concerns about budgeting and making ends meet
• changes in shopping and spending habits
• items more or less likely to buy
• likely effects on opinions about brands

In addition, the research addresses broader questions such as

• awareness of COVID-19
• levels of concern about the crisis
• steps taken to avoid catching the virus
• effects on employment and working conditions
• changes in travel plans

For each question, in-depth US demographic breakouts are available.

Explore more information about this study: