White paper: Redefining forecasting

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Consumers are the driving force in today’s economy. They drive the appetite for products, making the traditional models of supply and demand redundant. These customers have sky-high expectations of service and will not wait for supply to catch up with demand.

So how can retailers and manufacturers anticipate and respond to changing consumer preferences before they happen to maximize opportunities and sales? We believe it is time to redefine the nature of forecasting.

Basing your decision on the best possible forecast can be the difference between success and failure. In this white paper we discuss the three most important factors for spot-on forecasting: continuity, accuracy, and granularity. It’s your guide to getting it right.