Our new report on plastic waste avoidance - "Who cares, who does" shows that shoppers particularly expect manufacturers and retailers to take responsibility for the reduction of plastic waste. We show you different "plastic avoidance shopper" types and identify their main concerns and how they have changed their shopping behavior. Most importantly, we show you what it means for your own shoppers!
It covers key issues such as awareness, current plastic waste prevention activities and intended & real behavior. We look at how this impacts shoppers, retailers & manufacturers.
Uniquely, our research links consumers’ stated attitudes, desires and claimed behavior towards plastic waste with actual shopper purchase behavior from our single-source Consumer Panel. So, for the first time on this hot topic, you can connect the dots to compare claimed actions and attitudes with the all-important real ones. Discover important questions such as what packaging types are popular and whether your brand is being bought by eco-actives… or avoided.
Our webinar on plastic waste avoidance "Who cares? Who does?" held in August 2019 has proved to be one of our most popular presentations ever, underlining the importance of this issue to manufacturers and retailers.
To find out how shoppers are willing to change their buying behavior and what brands should do on the plastic waste issue, watch the webinar and download the presentation.