Decoding the Personalization Paradox

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According to a new report from GfK, in partnership with the National Retail Federation (NRF), consumers appreciate personalization as a perk of e-commerce, with brands and retailers vying to anticipate their every need.

But to turn personalization into a viable business opportunity, companies need to find ways to scale their efforts – a challenge for companies in every vertical.  

Fill out the form to the right to download our new white paper on personalization!

Also, check out the recent NRF podcast featuring GfK's Joe Beier and Rachel Bonsignore 

GfK NRF pers WP cover