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Outdoor 2

Outdoor living in the US

How marketers can connect with consumers around their love, interest and activity in the great outdoors

Being outside has always been an integral part of the human lifestyle. Whether we are mowing the lawn, having a backyard party, camping, or simply walking to the store, getting outside is an important part of life.

This report from GfK Consumer Life looks at who engages in what kinds of outdoor activities, where, and why. It reveals marketing opportunities for products like bicycle accessories, garden tools, and camping gear.

The Outdoor Living study also points to ways for marketers in all industries to get involved with outdoor lifestyles, including:

  • How consumer get around outdoors
  • Life at home (yards, gardens and BBQs)
  • Activities with parks, camping and recreation
  • The future of outdoor life

Access this preview report from GfK Consumer Life, the most comprehensive consumer trend & prediction study in the world.

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