ON A ROLL: Cross-platform video advertising
What are the opportunities and measurement challenges?
Download our free whitepaper.
GfK held its third annual round table with advertising and measurement experts to debate the opportunities for cross-platform video as an advertising medium and the measurement challenge that underpins it.
Download the resulting whitepaper to find out:
- What is the relationship between between TV and online video for the delivery of mass and niche audiences?
- What is the impact of ad duration and context?
- How can we best leverage targeting opportunities for online video, without alienating consumers?
- What are necessary components of effective cross-platform video measurement?
Download our free whitepaper to see what the future holds from our group of media experts.