MRI's National Cannabis Study
A roadmap for brands and marketers
MRI recently unveiled results from the first ever National Cannabis Study, segmenting cannabis consumers on both attitudes and market behaviors.
MRI’s study provides a holistic view that includes:
- Rich profiles of six user and non-user segments - from Marijuana Mavens to Cannabis Critics
- Detailed reports on medicinal and recreational uses
- Benefits, barriers and attitudes
- Current purchase behaviors and new developments in the consumer marketplace
By profiling these increasingly mainstream consumers through MRI’s gold standard Survey of the American Consumer® database, marketers can understand their media usage, psychographics, leisure activities, and consumption of virtually every category of product and service. MRI can also help clients make their segmentation funds go further.
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