MRI's National Cannabis Study


A roadmap for brands and marketers

MRI recently unveiled results from the first ever National Cannabis Study, segmenting cannabis consumers on both attitudes and market behaviors.

MRI’s study provides a holistic view that includes:

  • Rich profiles of six user and non-user segments - from Marijuana Mavens to Cannabis Critics
  • Detailed reports on medicinal and recreational uses
  • Benefits, barriers and attitudes
  • Current purchase behaviors and new developments in the consumer marketplace

By profiling these increasingly mainstream consumers through MRI’s gold standard Survey of the American Consumer® database, marketers can understand their media usage, psychographics, leisure activities, and consumption of virtually every category of product and service. MRI can also help clients make their (audience) segmentation funds go further.











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