MRI's National Cannabis Study

 

A roadmap for brands and marketers

MRI recently unveiled results from the first ever National Cannabis Study, segmenting cannabis consumers on both attitudes and market behaviors.

MRI’s study provides a holistic view that includes:

  • Rich profiles of six user and non-user segments - from Marijuana Mavens to Cannabis Critics
  • Detailed reports on medicinal and recreational uses
  • Benefits, barriers and attitudes
  • Current purchase behaviors and new developments in the consumer marketplace

By profiling these increasingly mainstream consumers through MRI’s gold standard Survey of the American Consumer® database, marketers can understand their media usage, psychographics, leisure activities, and consumption of virtually every category of product and service. MRI can also help clients make their segmentation funds go further.

 

 

 

 

 

 

 

 

 

 

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