In 2020, tech and home life took on even greater importance for consumers – and brands need to refresh their insights and strategies to keep pace. In this all-new session, the trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart home and other devices and services. Topics will include:
Covering over 30 countries, GfK Consumer Life is the longest-running and most comprehensive study on changing values and lifestyles around the world. Since 1973 in the US, and since 1997 globally, Consumer Life has defined and anticipated new consumer opportunities and emerging needs.