Video: Best Practices for In-Market Testing
Tips & Techniques for Product Innovation & Renovation Testing in Real-World Settings
GfK on-demand webinar
In this new webinar, GfK's Tom Schmidt and Neal Heffernan will share a variety of tips and techniques for successful in-market evaluation of new FMCG products. Offering seven "best practices" for accurate and actionable testing, they will cover
- right sizing the test to accurately address your KBQs
- identifying the best retail testing partner
- proven methods for setting and maintaining test conditions
- do's and don’ts for analyzing your results
Join us to learn how you can optimize your brand initiatives for real-world success!
Fill in the form to view our webinar at your convenience!
Webinar moderators:
Tom Schmidt (SVP, Sales Effectiveness)
Neal Heffernan (EVP, Sales Effectiveness)
GfK | 200 Liberty Street, 4th Floor | New York, NY, 10281 | (212) 240 5300
