With Saudization, more retailers are empowering Saudi nationals through training

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Following the implementation of Saudization, retailers in the electronics and electrical appliances industries have been actively employing Saudi nationals for positions that were previously mainly filled by expats.

GfK conducted a two-phase survey with independent retailers and chain stores to determine the level of awareness of the regulation prior to the implementation in the first wave, followed by the impact of hiring more Saudi nationals in the second wave. 

In this whitepaper, we share insights on challenges faced by retailers, their plans for their business and the overall impact from hiring more Saudi nationals.

For more information on GfK's insights and data service offering, please email apac@gfk.com