Get the competitive knowledge to identify opportunities, mitigate risk, and plan with precision for the recovery phase: from disrupted consumer sentiment to unexpected retail dynamics.
Our unparalleled market intelligence and integrated insights give you this edge – helping you successfully navigate the new abnormal. #MasterTheCrisis
Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated with 34 data charts and tables, showing current market dynamics and future developments for EMEA and APAC.
React quickly and secure future business in today's highly unpredictable environment with Shopper Navigator, a unique suite of tools comprised of Consumer Panel purchase data and consumer insights. We'll help you navigate through all phases of the crisis, from short term, tactical decisions to long term strategy and forecasting.
Your indispensable weekly view of the key tech and durables category movers, so you know what’s happening and why from the last 7 days. Using our unparalleled weekly Point of Sales market intelligence, each weekly report covers UK, Germany, France, Italy, Spain, Russia, Japan, Brazil and China.
29.06.2020, Webinar recording
COVID-19 has changed everything. In this learning session, GfK’s Gisela Pougy and Eunha Choi explore the different stages of the crisis. From panicking for essential needs, to adapting to the “in-home experience,” and now to the “new normal,” consumers are challenged by constantly evolving scenarios of how to live, work and socialize.
25.06.2020, Webinar recording
For consumers and brands alike, it has become hard to imagine everyday life without upheaval. COVID-19 has devastated economies around the world, and fervent protests for social justice have erupted, tapping into deep veins of frustration and anger. In this troubled landscape, how do brands chart a path forward – to relevance, survival, and success? GfK brings together a panel of thought leaders and industry observers – including Ad Age editor Jack Neff and longtime Colgate Palmolive brand executive Marc Somnolet -- to consider where brands of all kinds go from here.
23.06.2020, Press release
Racial equality protests sweeping the country are inspiring brands to take a fresh look at their commitments to diversity – and new research from GfK shows that consumers are paying close attention to these moves. Just-released insights from GfK’s Consumer Pulse show that 58% of all US consumers – and 73% of African American consumers – say they have seen companies acting as “a force for good” during the protests. Proportions of all US consumers are also high among those living in Large Urban Metropolises (74%) and consumers who have children under 18 (69%).
22.06.2020, Webinar recording
We all know that the Coronavirus crisis has turned everyday life upside down – and the independent tire channel has seen its share of lightning-fast change. But now that the lockdowns are slowly being relaxed, what will come next for the tire marketplace? Is tire retail prepared for the next phase of recovery – and the changing needs and concerns of consumers? The Tire Industry Association (TIA) and GfK host an all-new, data-driven discussion of today’s independent tire channel – and how to prepare for tomorrow.
18.06.2020, Webinar recording
While America is phasing back into business as usual after the worst of the recent COVID-19 crisis, many people remain on edge about their health and safety. Though many public spaces have the green light to open throughout the country, Americans are actually getting more nervous about what the future holds as the pandemic fallout continues and thoughts of a next wave loom. MRI-Simmons shares fresh insights from their June COVID-19 Tracking study.
Webinar on 17.06.2020
During the web conference we´ll analyze how the trend of conscious consumption influences the consumers, as well as its impact on sales of technological consumer goods and entertainment in Spain and in other countries affected by the Coronavirus.
15.06.2020, Press release
Among its many findings, the latest MRI-Simmons COVID-19 study revealed increases in the number of Americans who feel “Nervous” as a result of the COVID-19 crisis, as well as those who claim they will be a lot more cautious in what they do and how they do it going forward. The study also revealed concerns amongst consumers around personal privacy, as technologies like contact tracing are considered to fight COVID-19.
08.06.2020 Press Release
When US consumers emerge from the COVID-19 crisis, how should brands talk to them? New GfK research – conducted within the past two weeks – shows that a slim majority (55%) of Americans believe that brands will need to adopt a new set of concerns and messages in the post-virus world.
An online study was conducted by GfK Singapore among 477 of their Digital Trends Measurement panelists to uncover the sentiments, behavior and consumption patterns of Singaporeans during the COVID-19 circuit breaker.
04.06.2020 Webinar recording
Returning to pre-COVID ways of being now seems less and less likely – so what will the “next normal” look like? Join GfK and MRI-Simmons experts for a presentation and panel discussion on what we know about consumers today – and what it may tell us about life tomorrow.
According to a retailer sentiment survey for independent stores conducted by GfK across the six major cities of Pakistan, the one common major challenge faced by majority (80%) of the retailers is managing operational costs.
01.06.2020 Press Release
The Coronavirus may have put a dent in US tire retail sales – but preliminary data from GfK’s point-of-sale (POS) tracking show that the industry is recovering with surprising speed and strength.
Using a Leader Panel of over 350 tire retail outlets, GfK is capturing weekly sales data from the independent channel, helping to define the impact of COVID-19 on a marketplace that generates over $18 billion in sales annually.
GfK conducted a retailer sentiment study among independent optical stores in UAE and KSA to understand the key challenges they faced and measures they have taken amidst the global crisis.
28.05.2020, Press release
The Coronavirus crisis is a time when online and in-person retailers can win new fans among anxious consumers – or deliver disappointments that may resonate well beyond the pandemic. New research in GfK’s Consumer Pulse series – which has been tracking people’s reactions to COVID-19 for the past two months – shows that shoppers are expecting retailers to step up with added services and precautions during this difficult time.
Retailers globally have all been hit hard by the imposition of containment measures to curb the spread of COVID-19 in their local markets. In Morocco, a state of medical emergency was declared on 19 March, with nationwide curfew in effect since 20 March. Learn more about how the pandemic is impacting retailers in the country from our recent retailer sentiment survey.
In our recent webinar, we talked about the need for businesses, through the recovery phase, to reconsider their fulfillment strategies. This anecdote, and our data points, strongly suggests that changes to fulfillment strategy will be a key part of how businesses grow through the recovery. Online channels will no doubt be a more significant part of the mix in the future.
27.05.2020, Press release
Consumers in Germany have recovered somewhat in May following the shock triggered by the COVID-19 pandemic. Both economic and income expectations, as well as propensity to buy, are on a slight increase.
22.05.2020, Press release
UK Consumer Confidence decreased one point overall in the first half of May. However, confidence in personal financial situations for the next 12 months improved by 2 points, as did whether now is a good time to make major purchases. Confidence in the general economy worsened one point.
21.05.2020, Webinar recording
With revenues declining and budgets squeezed in the wake of COVID-19, marketers are tasked with reaching target consumers through shrinking media channels, while understanding consumer attitudes and drivers of behavior. In these unprecedented times, psychographic measurement has never been more important to inform messaging strategies that will resonate with people in their "new normal" environment. In this webinar, we share findings from MRI-Simmons’ latest COVID-19 consumer study.
21.05.2020, Webinar recording
In a new insights webinar, the fourth in our COVID-19: What's Next for Consumers & Brands series, GfK explores strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic.
Listen in to a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of content creators, and the pitfalls of sticking to old models in a time of upheaval. Featuring Jola Burnett from GfK Consumer Life, Jasmine Enberg from eMarketer, and Tara Nolan of The Conscious Connoisseur and Havas Media.
Turkey is among the world's Top 10 countries with the highest number of COVID-19 cases. The Technical Consumer Goods (TCG) market in Turkey has been significantly impacted since the commencement of voluntary lockdown in the week of March 16, with the Telecom and Small Domestic Appliances sectors in particular took the biggest hit in March.
07.05.2020, Webinar recording
In a new insights webinar, the third in our COVID-19: What's Next for Consumers & Brands series, GfK will draw on the latest wave of data from its benchmark study of the current crisis – the Coronavirus Consumer Pulse – and provide context through our longitudinal Consumer Life trend research.
06.05.2020, Press Release
Starting from March, the penetration of the online channel for Largo Consumo in Italy has grown significantly. 37% of Italian families who have done online shopping in recent weeks had never made purchases of FMCG products on the web in the last year.
06.05.2020, Webinar series
Join our upcoming webinars in the Asia Pacific and Middle East regions, where GfK experts from the APAC and Middle East regions will share interesting findings from the latest GfK Consumer Pulse study. Let GfK help you #MasterTheCrisis
Retailers globally have all been hit hard by the imposition of containment measures to curb the spread of COVID-19 in their local markets. In Saudi Arabia and United Arab Emirates, automotive aftermarket retailers have also been bearing the brunt of the pandemic's impact on the sector since curfews were implemented in late-March.
30.04.2020, Press release
During the lockdown, the share of time spent by Italians in digital tools related to communication, social media and streaming grew by 11%. With differences however between the different Generations.
30.04.2020, Webinar recording
In this webinar, our retail expert from GfK in Thailand will present insights related to breaking trends around supply chains, point of sales, consumer behavior and consumer sentiments. A guest speaker from the Thai Retailer Association also shares his perspective and recommendations on how retailers can cope with the challenges during this pandemic.
In this episode, Luis Molina gives us an overview of GfK's new US Consumer Pulse study. Understand consumers' lifestyles and behavior changes, what consumers think and how their behavior changes week on week, how the consumer purchase behavior is evolving, and how consumers anticipate their situation and behavior to be after the crisis.
30.04.2020, Webinar recording
Reaction to the COVID-19 virus is upending markets and consumer behavior everywhere. With people forced to work from home, governments imposing restrictions on movement and businesses facing declining demand, the COVID-19 global pandemic is quickly creating a new, challenging type of normal. In this webinar, GfK experts will be sharing their latest insights and provide hard facts to help you understand where we are – and what might be coming next.
30.04.2020, Webinar recording
In this 30 minute webinar chaired by Anthony Norman, VP for UK & Nordics you will hear Megan Moore, Head of Key Accounts talk about the recent trend changes we have seen in buyer patterns of durable products. This will be combined with the consumer view taken from our newly launched weekly COVID Pulse report whereby Neil Bellamy, Consumer Insight lead will provide you with insight into current and expected consumer behaviour and how this is likely to change in the coming months.
29.04.2020, Webinar recording
In order to master the crisis and come out on top, you need up to date, reliable and accurate information to make quick as well as right business decisions. Join us for GfK COVID-19 Insights webinar as we reveal some hard facts on which sectors and product groups are hit first or hit the hardest in Indian TCG market during the pandemic.
According to a retailer sentiment survey for independent stores conducted by GfK in Saudi Arabia and the United Arab Emirates, one common major challenge faced by two-thirds (67%) of the retailers across both markets is managing operational costs. Find out how these retailers are coping with the challenges.
24.04.2020, Press release
In new GfK research, US consumers cannot seem to decide if brands are uplifting the cause – or looking out for themselves. Almost 80% see companies as “force for good” – but nearly 70% notice some are “trying to take advantage.”
The second webinar in the “New Insights for a Changing Consumer Landscape” series will focus on learnings from GfK’s National Shopper Lab – representing 96 million grocery and drug store shoppers – providing a near-real-time window on the effects of the Coronavirus at the cash register.
Cut through the noise and gain valuable insights to help you navigate through these uncertain times with the GfK COVID Lighthouse report. GfK's COVID Lighthouse study is designed to help clients navigate through these challenging times using point-of-sale (POS) data as well consumer insights to help predict purchase behaviour for up to 4 weeks.
Indonesia’s total TCG market performed positively in the first two months of 2020, with a reported value growth of 10 percent over the previous year. However, the top ten product groups registered sales plunging by up to 70 percent in the week immediately after the restriction was imposed—in week 12.
22.04.2020, Press release
From week March 9th to April 5th (weeks 11 to 14), GfK retail sales figures track how consumers have progressed through different stages of shifting demand. These are GfK's findings for the global Technical Consumer Goods market.
This new GfK Consumer Life eBook takes a close look at the trends and behaviors around the virus crisis to see how they are likely to affect environmental concerns and actions in the days and weeks ahead.
The new year kicked off well for retailers in Vietnam who were still enjoying brisk sales in early January 2020 just before the Tet (Lunar New Year) holidays. However, retail sales were impacted in the second half of February by 15 – 20 percent after news on the Wuhan outbreak emerged.
With a lock down in operation across many markets, consumers’ buying behavior has changed drastically – and will continue to do so. In this 45 minutes webinar, our retail sector expert will share insights on what is happening at retail front and discuss about shifting demand across the tech and durable markets globally since the COVID-19 outbreak.
Karen Ramspacher of MRI-Simmons taps into the new MRI-Simmons COVID-19 Consumer Insights study and explores what purchases and plans consumers have postponed, what media they are consuming, and what new attitudes may influence their behavior with brands in the future.
MRI-Simmons has captured fresh insights into consumers' fast-changing reactions to the crisis. The COVID-19 Consumer Insights Study has revealed two distinct personality-driven segments -- "Nervous" and "Accepting" -- who are experiencing and responding to the crisis in very different ways.
16.04.2020, Press release
A GfK "Leader Panel" of US tire retailers is already revealing patterns in COVID-19 effects on sales in the independent tire channel. This source of weekly "sell-out" trends will help GfK guide manufacturers and retailers alike on key decisions during (and after) the crisis.
The SG-TAM TV viewership measurement has recorded a strong increase in TV viewing in Singapore during the first week of the Circuit Breaker, with news and dramas attracting most eyeballs. Find out how much more time Singaporeans are spending in front of the TV.
GfK Malaysia’s weekly leader panel revealed that demand for technical consumer goods in categories such as air treatment, rice cooker, and PTVs were still growing in the first three weeks of the year before gradually sliding downwards when the Covid-19 situation started to worsen in the country.
While the increased demand for laptops can be attributed to more people working from home and new remote learning initiatives for students introduced by the government, the population has also largely been refraining from outdoor activities, which means more leisure time at home to indulge in console gaming.
Join our experts to go through the hard facts and insights on how the crisis has impacted, and is continuing to impact, distribution markets for tech and durables worldwide – together with a look at how the channel is reacting.
30.03.2020, Press release
Our AutoMobility research program interviews thousands of auto “intenders” – people who plan to buy or lease a new car – every month. We have added several questions to the survey exploring whether the virus will delay their car purchases, and for how long.
11.03.2020, Press release
With the COVID-19 outbreak keeping Chinese consumers confined to their homes, consumers in lower-tier (Tier 3 – 5) cities have also begun to shop online, with twice the number of first-time users compared to those living in upper-tier cities.
26.02.2020, Press release
The Technical Consumer Goods (TCG) market in China is expected to rebound in the second half of 2020, following the projected decline of 18% in value (RMB) in 1H 2020 due to the COVID-19 outbreak.