By tracking sales and pricing across major retail channels on a weekly basis, you can identify changes in buying patterns at the earliest moment – letting you pinpoint specific risk or opportunity, and assess the timing and extent of peak impact on supply chains and sales. For key markets, we can also show the predominant factors driving those changes from the consumer perspective, and how retailers are responding.
Our continually updated data and insights support you in making informed decisions early, to help you navigate external shocks and master them.
This is an indispensable weekly report created using our Point of Sales tracking in the tech and durables markets for the UK, Germany, France, Italy and Spain. We’ve designed it specifically to help you navigate these turbulent times with near real-time facts and insights. Our analysts highlight the key movers each week so you know at-a-glance what’s happening and why. #MasterTheCrisis
Steering a safe course through the current crisis requires reliable, accurate and timely data on current market dynamics. Based on facts from our point-of-sales and distribution network, our latest insights report provides an understanding of the current impact of the global pandemic on consumer behavior, retail and supply chains and predicts the expected outcomes.
Our weekly Consumer Pulse report is available in 30 markets and gives you insights into consumer attitudes, behavior, purchase intent, media consumption, and more. Find out more details on how this report can help you.
Webinar on 04.06.2020
Returning to pre-COVID ways of being now seems less and less likely – so what will the “next normal” look like? Join GfK and MRI-Simmons experts for a live discussion on what we know about consumers today – and what it may tell us about life tomorrow. Using the latest insights from MRI-Simmons, GfK’s Consumer Pulse, and other up-to-the-minute insight sources.
21.05.2020, Webinar recording
With revenues declining and budgets squeezed in the wake of COVID-19, marketers are tasked with reaching target consumers through shrinking media channels, while understanding consumer attitudes and drivers of behavior. In these unprecedented times, psychographic measurement has never been more important to inform messaging strategies that will resonate with people in their "new normal" environment. In this webinar, we share findings from MRI-Simmons’ latest COVID-19 consumer study.
21.05.2020, Webinar recording
In a new insights webinar, the fourth in our COVID-19: What's Next for Consumers & Brands series, GfK explores strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic.
Turkey is among the world's Top 10 countries with the highest number of COVID-19 cases. The Technical Consumer Goods (TCG) market in Turkey has been significantly impacted since the commencement of voluntary lockdown in the week of March 16, with the Telecom and Small Domestic Appliances sectors in particular took the biggest hit in March.
07.05.2020, Webinar recording
In a new insights webinar, the third in our COVID-19: What's Next for Consumers & Brands series, GfK will draw on the latest wave of data from its benchmark study of the current crisis – the Coronavirus Consumer Pulse – and provide context through our longitudinal Consumer Life trend research.
06.05.2020, Press Release
Starting from March, the penetration of the online channel for Largo Consumo in Italy has grown significantly. 37% of Italian families who have done online shopping in recent weeks had never made purchases of FMCG products on the web in the last year.
06.05.2020, Webinar series
Join our upcoming webinars in the Asia Pacific and Middle East regions, where GfK experts from the APAC and Middle East regions will share interesting findings from the latest GfK Consumer Pulse study. Let GfK help you #MasterTheCrisis
Retailers globally have all been hit hard by the imposition of containment measures to curb the spread of COVID-19 in their local markets. In Saudi Arabia and United Arab Emirates, automotive aftermarket retailers have also been bearing the brunt of the pandemic's impact on the sector since curfews were implemented in late-March.
30.04.2020, Press release
During the lockdown, the share of time spent by Italians in digital tools related to communication, social media and streaming grew by 11%. With differences however between the different Generations.
30.04.2020, Webinar Recording
The COVID-19 outbreak across the globe is causing significant impact on consumers' behaviour and purchasing habits. It is imperative for brands to understand what their consumers are buying and explore the opportunities it may hold for them. Access our webinar recording where our Technical Consumer Goods market (TCG) expert share the latest insights on the South African TCG marketplace during this pandemic.
30.04.2020, Webinar recording
In this webinar, our retail expert from GfK in Thailand will present insights related to breaking trends around supply chains, point of sales, consumer behavior and consumer sentiments. A guest speaker from the Thai Retailer Association also shares his perspective and recommendations on how retailers can cope with the challenges during this pandemic.
In this episode, Luis Molina gives us an overview of GfK's new US Consumer Pulse study. Understand consumers' lifestyles and behavior changes, what consumers think and how their behavior changes week on week, how the consumer purchase behavior is evolving, and how consumers anticipate their situation and behavior to be after the crisis.
30.04.2020, Webinar recording
Reaction to the COVID-19 virus is upending markets and consumer behavior everywhere. With people forced to work from home, governments imposing restrictions on movement and businesses facing declining demand, the COVID-19 global pandemic is quickly creating a new, challenging type of normal. In this webinar, GfK experts will be sharing their latest insights and provide hard facts to help you understand where we are – and what might be coming next.
30.04.2020, Webinar recording
In this 30 minute webinar chaired by Anthony Norman, VP for UK & Nordics you will hear Megan Moore, Head of Key Accounts talk about the recent trend changes we have seen in buyer patterns of durable products. This will be combined with the consumer view taken from our newly launched weekly COVID Pulse report whereby Neil Bellamy, Consumer Insight lead will provide you with insight into current and expected consumer behaviour and how this is likely to change in the coming months.
29.04.2020, Webinar recording
In order to master the crisis and come out on top, you need up to date, reliable and accurate information to make quick as well as right business decisions. Join us for GfK COVID-19 Insights webinar as we reveal some hard facts on which sectors and product groups are hit first or hit the hardest in Indian TCG market during the pandemic.
According to a retailer sentiment survey for independent stores conducted by GfK in Saudi Arabia and the United Arab Emirates, one common major challenge faced by two-thirds (67%) of the retailers across both markets is managing operational costs. Find out how these retailers are coping with the challenges.
24.04.2020, Press release
In new GfK research, US consumers cannot seem to decide if brands are uplifting the cause – or looking out for themselves. Almost 80% see companies as “force for good” – but nearly 70% notice some are “trying to take advantage.”
The second webinar in the “New Insights for a Changing Consumer Landscape” series will focus on learnings from GfK’s National Shopper Lab – representing 96 million grocery and drug store shoppers – providing a near-real-time window on the effects of the Coronavirus at the cash register.
Cut through the noise and gain valuable insights to help you navigate through these uncertain times with the GfK COVID Lighthouse report. GfK's COVID Lighthouse study is designed to help clients navigate through these challenging times using point-of-sale (POS) data as well consumer insights to help predict purchase behaviour for up to 4 weeks.
Indonesia’s total TCG market performed positively in the first two months of 2020, with a reported value growth of 10 percent over the previous year. However, the top ten product groups registered sales plunging by up to 70 percent in the week immediately after the restriction was imposed—in week 12.
22.04.2020, Press release
From week March 9th to April 5th (weeks 11 to 14), GfK retail sales figures track how consumers have progressed through different stages of shifting demand. These are GfK's findings for the global Technical Consumer Goods market.
This new GfK Consumer Life eBook takes a close look at the trends and behaviors around the virus crisis to see how they are likely to affect environmental concerns and actions in the days and weeks ahead.
The new year kicked off well for retailers in Vietnam who were still enjoying brisk sales in early January 2020 just before the Tet (Lunar New Year) holidays. However, retail sales were impacted in the second half of February by 15 – 20 percent after news on the Wuhan outbreak emerged.
With a lock down in operation across many markets, consumers’ buying behavior has changed drastically – and will continue to do so. In this 45 minutes webinar, our retail sector expert will share insights on what is happening at retail front and discuss about shifting demand across the tech and durable markets globally since the COVID-19 outbreak.
Karen Ramspacher of MRI-Simmons taps into the new MRI-Simmons COVID-19 Consumer Insights study and explores what purchases and plans consumers have postponed, what media they are consuming, and what new attitudes may influence their behavior with brands in the future.
MRI-Simmons has captured fresh insights into consumers' fast-changing reactions to the crisis. The COVID-19 Consumer Insights Study has revealed two distinct personality-driven segments -- "Nervous" and "Accepting" -- who are experiencing and responding to the crisis in very different ways.
16.04.2020, Press release
A GfK "Leader Panel" of US tire retailers is already revealing patterns in COVID-19 effects on sales in the independent tire channel. This source of weekly "sell-out" trends will help GfK guide manufacturers and retailers alike on key decisions during (and after) the crisis.
The SG-TAM TV viewership measurement has recorded a strong increase in TV viewing in Singapore during the first week of the Circuit Breaker, with news and dramas attracting most eyeballs. Find out how much more time Singaporeans are spending in front of the TV.
GfK Malaysia’s weekly leader panel revealed that demand for technical consumer goods in categories such as air treatment, rice cooker, and PTVs were still growing in the first three weeks of the year before gradually sliding downwards when the Covid-19 situation started to worsen in the country.
While the increased demand for laptops can be attributed to more people working from home and new remote learning initiatives for students introduced by the government, the population has also largely been refraining from outdoor activities, which means more leisure time at home to indulge in console gaming.
Join our experts to go through the hard facts and insights on how the crisis has impacted, and is continuing to impact, distribution markets for tech and durables worldwide – together with a look at how the channel is reacting.
30.03.2020, Press release
Our AutoMobility research program interviews thousands of auto “intenders” – people who plan to buy or lease a new car – every month. We have added several questions to the survey exploring whether the virus will delay their car purchases, and for how long.
11.03.2020, Press release
With the COVID-19 outbreak keeping Chinese consumers confined to their homes, consumers in lower-tier (Tier 3 – 5) cities have also begun to shop online, with twice the number of first-time users compared to those living in upper-tier cities.
26.02.2020, Press release
The Technical Consumer Goods (TCG) market in China is expected to rebound in the second half of 2020, following the projected decline of 18% in value (RMB) in 1H 2020 due to the COVID-19 outbreak.