For many consumers, 2020 was the year when sustainability became not just important, but truly personal. “Green” activism is on the rise, with younger consumers leading the way, and today’s shoppers are looking to brands for more than “talking points.”
With every word and action under fresh scrutiny, many marketers are wondering: “What should we do first?” How can they elevate sustainability without over-investing or seeming crass? Can environmental concern even become a profit center?
Drawing on fresh research and conversations with leading thinkers and brands in sustainability, GfK has developed a handbook for brands navigating this treacherous space.
“Rethinking Sustainability” provides real-world ideas and guidance on such key questions as
This easy-to-read guide includes