On-Demand Webinar

The future of sustainability: What
brands & marketers need to know


  • Chris Fox, VP of Corporate Social Responsibility at Hanesbrands
  • Cherie Leonard, Associate Director of Foresight and Sustainability Insights at Colgate-Palmolive
  • Yuval Steiman, Director of Corporate Planning at Hyundai Motor America

Moderator: Rachel Bonsignore, Senior Consultant, GfK Consumer Life.”

In the midst of a global pandemic, consumers remain passionate about sustainability – perhaps inspired by the ominous changes in our world. But as COVID-19 continues to rage, will sustainability become a lower priority? Should brands invest in a new “green” revolution?

In a special GfK Consumer Life roundtable, thought leaders from the brand and marketing worlds came together to discuss the prospects for sustainability – as a movement, a message, and a way of doing business. Drawing on decades of insight from the Green Gauge® study, we will explore such questions as:

  • how COVID-19 has affected attitudes towards sustainability
  • what consumers want brands to say and do about the environment and climate change
  • how sustainability actions and messages need to change for different generations
  • which emerging sustainability trends will grow stronger – and which will fall by the wayside

Green gauge webinar panelist headshots_9-24-2020-1


About Green Gauge®

GfK Green Gauge® Global provides leading global marketers and sustainability professionals with an in-depth look into sustainability-related consumer trends, attitudes, and behaviors in 25 countries. 

> Click here to learn more through the eBook: Sustainability and COVID-19: How today's crisis will shape tomorrow's environmental concerns