Make the most out of your marketing budget!
Quantify your media impact based on sell-out data.
September 24, 2019 / 10:00 am – 10:45 am CEST
Quantify your media impact based on ROI with the help of GfK. This is important, as fragmentation of media consumption means, the right consumers are much harder to reach. In order to determine how to allocate your existing marketing budget best, it’s crucial to understand how your activities are impacting your sales. This understanding will empower you to optimize the ROI of your spend.
In our webinar, we will introduce GfK’s Marketing Mix Modeling where you get access to a unique combination of local category expertise and robust representative weekly retailer panel data on store level. Plus deep expertise in advanced econometric modelling. Our online reporting and simulation tool enables you to spend more effectively and efficiently.