Effective Advertising Today

GfK Webinar


Today’s reality: in a digital world, it is becoming increasingly complex for companies to successfully get and keep consumer attention. They are exposed to 600 minutes of media and 362 ads consumed each day and only really engage with 11 of them.

We’ve developed a new, modern system, to help navigate the intricacies of the multi-screen advertising world.

By joining the webinar, you will learn about:
  • The changing environment of the advertising world and impact on campaign success.
  • New metrics which can sharpen your evaluation of how well an ad engages consumers.
  • Insights from our database and best practices for effective advertising.

Speaker: Jon Brand, Senior Vice President, Consulting, GfK

With a career in brand and advertising spanning over 30 years, Jon has successfully steered advertising insights from the client side, media agency side and as a brand and advertising consultant.

Registration to the webinar is now closed, please fill in the form to get to the recording. It will be available soon.

The webinar is aimed at marketing and research professionals looking to improve the impact of advertising campaigns. The webinar will be held in English.

For questions, please reach out to Madalina Carstea, Regional Marketing Effectiveness Director, at madalina.carstea@gfk.com