GfK Webinar

Get the most of your category! Identify your potentials on the base of the relevant purchase criteria.

Recording and presentation available!

Your category management can only be successful if you know the structure of your category and can identify potentials.

With our Category Purchase Tree (CPT) we help you to identify and prioritise relevant purchase criteria. These purchase criteria - defined by products - are evaluated on the base of CM-relevant key performance indicators, so that actions can be identified for your shelf placement and assortment strategy.

Based on a concrete FMCG use case, we present our Category Purchase Tree (CPT) in detail within this Webinar.

We will answer the following questions:

  • How do shoppers buy in the category? What purchase criteria are relevant, what are the most important ones?
  • What product segments promise a particularly high potential for your category strategy?
  • Where do your brands and products within your portfolio show "white spots"?

Recording and presentation available!