GfK Webinar

How to bring retailer-industry partnerships in the tech market to the next level with advanced analytics & key account data.

Recording and presentation available!


In disruptive times and with customer behavior becoming ever more complex, designing entire product ranges to meet more demanding customer needs is an absolute must in both retail and manufacturing. Targeted category management allows you to offer customers exactly what they want.
This focused approach of close cooperation between retailers and manufacturers has been achieving success in the FMCG market for years, but is a clear innovative approach to the tech industry.
Our retail & category management experts Michael Haas & Sarah Bones answers the following questions in the webinar:

  • How to make category management a similar success within the tech industry by the use of retailer key account sell-out data
  • How advanced analytics & data science can help to optimize assortments and align them with consumer needs

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