GfK Regional Consumer Styles, Germany 2021

Free compendium for all nine lifestyle groups

GfK Regional Consumer Styles segment consumers into nine distinct groups with different specific consumer behaviors, motivations, needs and values. These insights help you carry out a systematic analysis of consumers and brands based on the value orientations that motivate consumer behavior. Use the results of these analyses to identify trends, position brands, develop new products, determine market and sales potential, optimize advertising and strategize media planning.

Download our free compendium to see the regional distribution of the nine distinct groups in Germany to get helpful insights.