GfK Purchasing Power Europe 2022

Free compendium for all 42 European countries

The average per capita purchasing power in Europe in 2022 is €16,344. However, there are tremendous differences among the 42 countries: Liechtenstein, Switzerland and Luxembourg have a significantly higher spending potential than the rest of Europe, while the purchasing power is the lowest in Kosovo, Moldova, and Ukraine. Thus, Liechtensteiners have more than 43 times the amount available for spending and saving than Ukrainians. These are some of the results of the newly released study “GfK Purchasing Power Europe 2022.”

In 2022, Europeans have around 11.1 trillion euros available to spend on food, housing, services, energy costs, private pensions, insurance, vacations, mobility, and consumer purchases. This corresponds to an average per capita purchasing power of €16,344, which represents a nominal growth of 5.8 percent compared to the previous year. However, the amount consumers actually have available for spending and saving varies greatly from country to country, and also depends on how consumer prices develop in 2022.

Download our free compendium to see the regional distribution of the population's purchasing power – both between countries and between the regions within a country.