GfK Purchasing Power Europe 2020

Free compendium for all 42 European countries

Europeans have just under €9.5 trillion at their disposal in 2020. This corresponds to an average per capita purchasing power of €13,894. Per capita purchasing power shows a nominal decline of almost 5.3 percent in 2020 compared to last year's revised value, which can be attributed mainly to the spread of COVID-19 and the resulting economic impact.

Liechtenstein once again takes first place among the 42 European countries with a per capita purchasing power of €64,240. This far exceeds the values of the other countries and is more than 4.6 times the European average. Completing the top three of the purchasing power rankings are Switzerland and Luxembourg, as was the case last year. The Swiss have €41,998 per capita available for spending – more than three times the European average – while Luxembourgers have a per capita purchasing power of €34,119. This is more than 2.5 times the European average.

Download our free compendium to see the regional distribution of the population's purchasing power – both between countries and between the regions within a country.

Global_202010_Geomarketing_Europe-Edition-Compendium