A complimentary event from GfK South Africa
Consumers are increasingly difficult to reach, the media diet is more fragmented every day and the touchpoints have multiplied.
Rethinking ROI for your marketing decisions in this digital age requires having the “right” information, whether is for building brand image, optimising media budget or accurately predicting the impact of your tactics on sales.
Join us and hear from our panel of GfK experts and industry peers as we examine proven ways in leveraging insights to evaluate, optimise and innovate your marketing tactics with confidence to win customers and drive sales.
14 August 2019 | The Forum - Indigo Room | 09:00 - 13:00
Wanderers Building, The Campus Office Park, Cnr Sloane Street & Main Road, Bryanston
Speakers & Topics
09:00 Arrival and Registration09:30 Vision and new GfK strategy
Nacho San Martin – Managing Director, GfK South Africa
09:50 Digital Trends: Rethinking the new rules of engagement for today’s digital consumers
Rachel Thompson – Insights Director, GfK South Africa
Mzwandile Maawu – Sales Effectiveness Lead, GfK South Africa
10:50 Comfort Break
11:10 Quiz
11:25 Case Study: Collaboration and Partnership for increased ROI in consumer insights
Teboho Chalale - Consumer Insights Manager, Namibia Breweries Limited
11:35 Using digital to drive incremental ROI
Anwar Jappie - Sector Lead (LCS), Google
12:00 Q&A
12:10 Networking Lunch
For more information, please get in touch with Rachel Thompson.
Save the event date on your outlook calendar by downloading the file here.
*Agenda subject to change